What You Will Learn With In-Person Training
All Google Ads training sessions will be live and in-person in Memphis, Tennessee to teach you how to leverage Google Ads for your small business. You will learn how to setup campaigns, budget management, and keyword research for Google Search Campaigns.
- How to setup your Google Ads account.
- How to navigate and use key sections of Google Ads User Interface.
- How to use Google Ads Keyword Planner tool.
- Budgeting your campaigns and different types of pay-per-click models.
- Setup basic Search Campaign (text only ads).
- Best practices and use cases for each channel (search, display, re-marketing, video, partner network).
- Differences between Google Ads Channels.
- Whether Performance Max is a best fit for your business.
- Conversion tracking setup with Google Ads Tag.
- Conversion imports from Google Analytics.
- Campaign & Ad Group Setup.
- Writing Effective Ad Copy.
- A/B testing Ads.
- URL tracking parameters.
- Creating reporting dashboards using Looker Studio.
- Understanding key metrics – Return on Investment, Return on Ad Spend.
- Optimizing landing pages for Google Ads.
- And SO MUCH MORE!
Who is this Google Ads training for?
Cliively’s SB Edge Growth PPC training is for small business owners who:
- Want To find new or re-market to existing customers.
- Will self-manage or internally manage Google Ads campaigns without the assistance of an agency.
- Don’t require certification through Google SkillShop.
- Are new to Google Ads.
SB Edge Growth PPC training program is only for business owners who do not want to go through the process of certification. You will be taken through a Google Ads learning process to understand the basics of the platform including using tools to assist with budget management. Before attending this class, have a general idea of how much your business can afford each month for Google Ads.
SB Edge Growth PPC training is an intense 1-day hands-on Google Ads training course. You will be required to setup a billing account setup for Google Ads. The instructor will guide you through the process and provide hands on guidance as required. Certifications are not issues for this course.
If you don’t want to manage your own Google Ad’s campaigns, see our managed ppc marketing services.
How much does SB Edge Growth PPC Training Cost?
Google Ads training by Cliively is a one-day, five-hour intensive hands-on instructor-led lead course @ @$700 per person. Discounts for groups of five or more.
- Location to be determined
- Registration at 9:30 AM
- Introductions 10:00 AM -10:15 AM
- Working Lunch will be provided from @ 12:30 PM
- After event networking opportunity
- Post-course complimentary 30 minute follow up session with the instructor.
Have questions about the training? Contact us today.